Branding & Marketing

I co-founded TestMate, a UX research agency, whilst working with Salt & Fuessel. TestMate runs remote usability testing projects for Australian companies for websites and digital products. Working with designers, developers and animators, I managed the end-to-end brand direction, oversaw creative direction and produced digital marketing collateral for the company.

I collaborated with a designer/illustrator to develop the overall identity for TestMate. The goal was an illustrative, playful design to capture the attention and interest of users, that could also be applied across marketing material, project documentation, and digital platforms. I was heavily involved in the ideation process (including the development of the mascot) and managed the branding project as a whole.

Our initial website designed when we launched in 2015, was rebuilt in 2016 as the business and client base grew. I managed creation and implementation of the site, including gathering requirements, developing wireframes and the overall UX, managing the creative team (designer, developer and copywriter) and testing. I also managed the creation of new branding elements used specifically for the website.

I produced our first animated explainer video, working with an animator, voiceover artist and co-writing the script. A key requirement was maintaining the branding/identity that had been developed previously. Having never worked on an animation or video project before, I was required to learn and apply new processes.

I have developed marketing collateral, including Email Marketing templates, and Social Media assets, allowing me to improve my design skills. Again, a key requirement has been to maintain consistent branding across all material. I was also heavily involved in the creation and execution of our first sales drive, which resulted in a number of new projects as well as increased brand awareness.