Kick the Butt

Project Management & Creative Direction

Kick the Butt is an anti-smoking campaign aimed at Aboriginal youth in Victoria, Australia and led by the Dandenong and District Aborigines Cooperative Ltd. This campaign aims to raise awareness of the dangers of smoking to health and culture. I managed the end-to-end creation of this website, including design, development, implementation, ongoing maintenance and social media production.

The illustrative approach taken by the designer was the outcome of numerous design workshops that we held with Aboriginal youth in 2015. This was a project that required cultural sensitivity, the ability to connect with and design for children and young adults, as well as conducting public health campaign research. This was a challenging and rewarding experience and my largest project at the time.

I also worked with the designer to develop social media marketing collateral for Kick the Butt through 2016.